Powered by Passion. Proven by Athletes.
JaBig
JaBig is an international DJ from Montréal, Canada and by day, a long-distance road & gravel endurance bicycle rider who cycles for escapism, adventure and to raise funds for World Bicycle Relief.
Adam Myerson
Adam Myerson is a former professional who specializes in criteriums and cyclocross. He began racing as a junior in 1987 at age 15, and was a professional for 13 years, racing his final pro season in 2015 at age 43. He began coaching juniors as a way to give back to the sport in 1998 and founded Cycle-Smart in 1999. He is the president of the New England Cyclocross Series, organizer of the Northampton Cyclocross, and current at-large member on the USA Cycling Cyclocross Committee. Off the bike he is a great husband and an amazing father.
Heidi Franz
Heidi started racing bikes in college at Seattle University and quickly rose through the ranks of collegiate road and cyclocross in the USA.
Rach McBride
Rach has been racing full-time as a professional triathlete since 2011. Known as the “Purple Tiger,” they are a three-time Ironman 70.3 Champion and have numerous podium and course record results across several distances in the sport.
James Shaw
James Shaw of EF pro cycling joins us for the 2024 season. James is one of the top cyclists in the world and will be riding the new CX333 along with his brand new team kit. He will surely stand out in the pro peloton this year. You can follow @jamesshaw96 for updates on how his season is going.
Elinor Barker
Elinor Barker of Uno-X Mobility joins us for the 2024 season. Elinor is a multiple Olympic medalist and 5x world champion on the Track and we can’t wait to see her in her new CX333 on the road. You can follow @elinorbaker for updates on how her season is going.
Megan Armitage
Megan Armitage of EF pro cycling joins us for the 2024 season. Megan discovered cycling in 2020 and has quickly progressed taking the win at the Vuelta Extremadura Feninas in 2023. Megan will be riding the CX333/CX403. You can follow @megankatearmitage for updates on how her season is going.
Samuel Elson
Samuel is a professional XC mountain biker who grew up racing bikes in Minnesota. Since learning to ride a bike, Samuel has raced BMX, mountain bikes, cyclocross, and road. As long as he’s outside, he’s having a good time.
Ben Swift
Ben Swift of Ineos Grenadier joins us for the 2024 season. Ben is a well respected rider in the Peloton with over 16 years of experience as a pro cyclist. The CX302 and the new CX333 will be Ben’s choice of shoe this season. We wish Swifty all the best and looking forward to supporting him this year. You can follow @swiftybswift for updates on how his season is going.
Jeremy Norris
Jeremy is a professional mountain biker living in Fort Collins, CO. Growing up in the nearby Rocky Mountains, Jeremy fell in love with the freedom and opportunities for exploration the bike offered. Lining up against some of the world's fastest riders in 2012, he fell in love with racing as well. Since then, Jeremy has explored XC, DH, CX, and road but has always loved riding mountain bikes the best. He now races the pro XC circuit and coaches internationally, sharing a passion for moving outside and eating good foods with athletes around the world.
Isabella Robles
Isabella Robles is a professional mountain biker competing at the elite level in XCO, with a background in XC marathon, cyclocross, enduro, road, and gravel. She discovered cycling at 20 while studying Integrative Physiology at CU Boulder, where she began racing for the university team. Now based in Little Rock, Arkansas, Isabella is fully focused on Olympic-style cross-country racing, competing in UCI and World Cup events. She’s passionate about getting more girls on bikes and building community through coaching and advocacy. Isabella rides in the Lake MX333, trusting its precision and performance on every course!
Fred Wright
Fred Wright of Team Bahrain Victorious joins us for the 2024 season. Fred is the current UK National Road Champion and will be riding the CX403 in the Peloton this year. Fred would love to win the Paris Roubaix! You can follow @fred.w for updates on how his season is going.
Carly Kane
Carly is a professional BMX racer from Guilford, Indiana. She fell in love with the sport of BMX at age 8, and has now been racing for over a decade.
Marjolein Van't Geloof
Marjolein Van’t Geloof of Hess Cycling joins us for the 2024 season. Marjo loves nothing more than racing and her favourite is the Paris Roubaix. She will be riding the CX333 this year. You can follow @majoleinvantgeloof for updates on how her season is going.